Lee Cooper Debuts First Women's Footwear Range with Sanya Malhotra: Unveiling the "Shoes Don't Judge" Campaign

Lee Cooper, the iconic denim brand, has stepped into a new realm by launching its first-ever women's footwear range, accompanied by a captivating campaign entitled "Shoes Don't Judge." The brand's foray into women's footwear marks a significant milestone, promising a fusion of style, comfort, and inclusivity.

The unveiling event, held in collaboration with Reliance Retail, the official representative of Lee Cooper in India, was a star-studded affair. Influencers, guests, and representatives from Reliance Retail and Lee Cooper gathered to witness the debut of this groundbreaking collection. The presence of renowned actress Sanya Malhotra added to the glamour of the occasion.

Sanya Malhotra, adorned in Lee Cooper footwear, exuded elegance and charm as she danced to Bollywood tunes during the event. Reflecting on the unique concept of a "no shoe party," she expressed her delight in the diversity and appeal of Lee Cooper's shoe range. "I think it's a unique concept to have a no shoe party, and the uniqueness of Lee Cooper's shoe range has attracted me. I am having a lot of fun right now wearing Lee Cooper Shoes," she enthused.

The event was not only a celebration of fashion but also a testament to the brand's commitment to breaking stereotypes. With the "Shoes Don't Judge" campaign, Lee Cooper aims to promote the idea that one's choice of footwear should not define or limit them. Instead, shoes should serve as a reflection of one's individuality and personality.

Speaking about the collaboration and the campaign, Kumar Nitesh, CEO of Lee Cooper India, expressed his enthusiasm, stating, "We are thrilled to launch our women's footwear range alongside Sanya Malhotra and introduce the 'Shoes Don't Judge' campaign. This campaign embodies our brand philosophy of embracing diversity and celebrating individuality."

In a gesture of appreciation for Sanya Malhotra's support, Kumar Nitesh announced that they would be sending all the pairs of Lee Cooper shoes to her house, ensuring she can experience the joy of wearing new shoes every day.

The launch of Lee Cooper's women's footwear range marks a significant stride towards inclusivity and innovation in the fashion industry. With Sanya Malhotra as their muse and the "Shoes Don't Judge" campaign as their mantra, Lee Cooper is set to redefine footwear fashion and inspire individuals to step into their unique selves, one stylish stride at a time.