Rentokil PCI launches the ‘Integrated Pest League’ campaign to promote the winning propositions of its expert pest control services

 Rentokil PCI launches the ‘Integrated Pest League’ campaign to promote the winning propositions of its expert pest control services.

 

• Integrated Pest League campaign is scheduled to run till 30 May 2023
• The campaign is being amplified across Rentokil PCI’s digital media platforms such as Facebook, Instagram and YouTube

 

Rentokil PCI, the leading pest control service provider in India, has announced the launch of its first-of-a-kind brand campaign – ‘Integrated Pest League’. The campaign aims to promote the strengths that Rentokil PCI’s expert pest control solutions bring to customers. The campaign has been crafted to leverage the topicality of the ongoing cricket season. Adding a touch of excitement, the campaign witnesses the expert propositions of Rentokil PCI competing against some of the most formidable pest teams.

 

The campaign showcases Rentokil PCI’s strengths and offerings through a tongue-in-cheek competition with 10 pest teams - Cockroach Challengers, Turbo Termites, Bird Boosters, Rodent Rangers, Marvellous Mosquitoes, Fabulous Flies, Ant Avengers, Snake Snipers, Superstar Spiders and Legendary Lizards - each of whom bring in their own unique ‘strengths’ to the table.

 

David Lewis, Managing Director, Rentokil PCI, stated, “We are thrilled to launch our brand campaign around the ‘Integrated Pest League’. The objective is to educate our customers about the strengths of our services across all pest categories through a nail-biting competition showcasing Rentokil PCI’s unwavering determination and unbeatable expertise. As a trusted pest control service provider in India, we protect people from the dangers of pest-borne diseases and the risks of poor hygiene.”

 

Nandita Markandan, Chief Marketing Officer, Rentokil PCI, commented, “Strengthening the connection with the audience, the ‘Integrated Pest League’ campaign is completely in line with the core promise of the brand. The campaign highlights that in the competition between the pest teams and Rentokil PCI, no matter what their strengths, ultimately, the expertise and exemplary service of Rentokil PCI wins over all the pest teams.”

 

Rentokil PCI is running the ‘Integrated Pest League’ as a digital campaign to increase visibility among its target audience. The campaign is aimed to leverage the topicality around cricket and present Rentokil PCI as a winning brand against all pest issues.

 

Watch the latest Integrated Pest League brand video

#RentokilPCI, #IntegratedPestLeague, #SafetyFirst

 

About Rentokil PCI

Rentokil PCI is the leading pest control service provider in India. A Rentokil Initial brand, Rentokil PCI, was formed in 2017 through a joint venture (JV) between Pest Control India, the leading pest control company in India, and Rentokil, the world’s leading pest control brand. Rentokil PCI strongly aims to set new standards for customer service, having operations in over 300 locations in India. Rentokil PCI focuses on developing industry-leading service operations through the sharing of best practices, leading-edge innovations, and avant-garde digital technologies.

 

As one of the most trusted pest control and disinfection service providers in India, Rentokil PCI takes immense pride in its diversity, social responsibility, sustainability, and education initiatives. The expertise of the corporation is backed by its 6800+ employees and highly trained technicians (500+ Bird Pro certified employees, 550+ certified fumigators, and 35+ AFO’s). At present, Rentokil PCI is serving a wide range of customers across industries - ranging from the largest multinational pharmaceutical, industrial, and food production companies to local, small-scale shops, restaurants, residential premises, and more.