Dream11 Bags IPL Sponsorship rights for 222 crore for One season

· Unacademy and Tata Sons Lost the bid to compete with Dream 11

· Tata sons bided Rs 180 crore and Unacademy Bided Rs 210 crore

Soon after the boycott Chinese products and services the BCCI has held meeting with committee members on their title IPL sponsorship agreement with Chinese smartphone maker VIVO. Saurav Ganguli former Indian cricketer and Chairman of BCCI has open up an online auction for new sponsor. Last week Tata sons has announced that they are interested in buying up title sponsorship of 60 days cricketing extravaganza IPL T20.

BCCI now will discontinue the VIVO sponsorship to support Indian government and boycott Chinese products movement. Along with Tata sons the online learning firm Unacademy also bided for sponsorship rights and competed with massive Rs 210 crore and alongside Tata sons bided for Rs 180 crore. Dream 11 an online Sports Fantasy gaming platform won the bid with highest 222 crore. This will last for One year, next year again BCCI will held Auction and highest bidder will get the title sponsorship. This year IPL will played in Dubai and called as “Dream11 IPL T20.”

Over the year Dream11 is spending a lot on marketing during the major sports tournament. Last year dream 11 spend 250 crore on ad campaign during the IPL season which includes TV and online campaigns. Earlier Dream 11 Also signed Mahendra Singh Dhoni as a Brand ambassador and paid rumored amount of 250 crore for five year.

Vivo has closed the IPL Sponsorship deal with BCCI in 2018 for 5 years and paid Rs.2199 crore and agreed to pay Rs 439.8 crore annually every year to Indian cricket Board (BCCI). With this BCCI has lost the decent amount and got new sponsor at almost half price.There is high chance of Vivo ragain its title sponsorship once this Boycott China sentiment calms down as india is key market for Vivo. Vivo will continue spending around IPL through Television and online commercial.

This will also affect the indian economy as the amount considered as foreign direct investment and this year India won’t get this amount so it’s an indirect revenue loss for Indian economy similarly the entire advertisement market is also got affected with Boycott Chinese products movement. Due to COVID-19 the ad spend has already on lower side and it will further go down with such discontinuation of sponsorship

IPL is scheduled to play from September 19 to November 10 in UAE- Dubai.with all the safety measures. 

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