‘Phone Bhoot’ actors Siddhant Chaturvedi & Ishaan team up with BookASmile for a special screening of the film for underprivileged children in Mumbai

Over 100 slum-dwelling children came together to enjoy a day filled with laughter, dance and banter with the two young actors

 

 It was the onset of a weekend with laughs and some more laughs delivered on the silver screen. A special screening of the film Phone Bhoot, a comedy of horrors, was hosted by BookASmile for 112 slum-dwelling children from underprivileged communities across Mumbai. The initiative was rather special since it was not only graced by the two actors but also marked the first time that over 80% of the beneficiary children saw a movie on the big screen ever.

 

BookASmile, the charity initiative of BookMyShow, India’s leading entertainment destination organised this special initiative for young community beneficiaries from the Canossa Jeevan Vikas Kendra NGO who were in for a surprise at the end of the screening of Phone Bhoot produced by Ritesh Sidhwani & Farhan Akhtar's Excel Entertainment. The leading cast of the film Siddhant Chaturvedi & Ishaan spent a thoroughly enjoyable and memorable day with children, at a cinema theatre in Mumbai suburbs. The two actors spent the afternoon chatting away with the children on trivia about the movie, their experiences with ghosts and horror stories from their childhood and even broke into an impromptu dance with the kids on some of the hit songs from their recently released movie.

 

Speaking about the special screening initiative, Farzana Cama Balpande, Head - BookASmile said, "The joy of watching a film on the big screen is always unmatched & to be able to experience it for the first time ever, is a very special feeling. We, at BookASmile, are grateful to the cast of Phone Bhoot & Excel Entertainment for having supported us in this initiative & spent quality time with these young children at their first ever experience of a 'first day first show' at the movies. Spreading smiles for miles with entertainment is a tenet we strongly believe in at BookASmile & it was wonderful to be able to gift some memorable moments to these young guns on the occasion of the film's release."

 

Produced by Ritesh Sidhwani & Farhan Akhtar's Excel Entertainment and directed by Gurmmeet Singh, Phone Bhoot stars Katrina Kaif, Siddhant Chaturvedi & Ishaan in the lead in a story about two crazy, jobless, horror-film addicts ‘Major’ and ‘Gullu’, hit upon the idea to float a unique ghost-capturing service when they meet a female spirit, Ragini driven by immense family pressure to find work. Ragini makes their business a success but in return asks them for a dangerous favour which they are compelled to honour. The film is now running across cinemas in India.

 

About BookASmile

India's leading entertainment destination BookMyShow launched its charity initiative BookASmile in 2014 with a vision to support special causes and enrich the lives of the less fortunate across India through entertainment-led experiences. BookASmile invests a lot of energy to create an inviting community to ensure that they can be privy to opportunities, by incorporating into their lives, activities, and experiences from across genres like Cinema, Sport, Theatre, Music & Arts. The BookASmile initiative has been operational since 2014 and has been integrated into the BookMyShow App and website. With BookMyShow’s vast customer base, the initiative has been raising funds for special causes whereby every consumer can choose to contribute from Re.1/- per ticket. For more information, please visit www.bookmyshow.com/donation/

 

About BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt Ltd (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards. Some of the key properties that BookMyShow has brought to its markets over the past few years include U2’s The Joshua Tree Tour, NBA’s debut games in India, Disney’s Aladdin, Cirque du Soleil BAZZAR as also international artists such as Coldplay, Ed Sheeran, Justin Bieber to name a few.  

 

BookMyShow is invested in providing the best user experience, whether on-ground or online and to that effect, has developed the first-of-its-kind video streaming platform solely for live entertainment in India - ‘BookMyShow Online’, marking its entry in the streaming business. Complementing its cinemas business, the firm also launched ‘BookMyShow Stream’, India’s largest home-grown transactional video-on-demand (TVOD) platform hosting award-winning and critically acclaimed content from around the world. BookMyShow also houses India’s most extensive organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large.

 

With continued support from marquee investors like TPG Growth, Stripes Group, Elevation Capital (formerly SAIF Partners), Accel and Network18, BookMyShow has constantly demonstrated category leadership, growing beyond India with operations in UAE, Singapore, Indonesia and Sri Lanka amongst others. The Mumbai-headquartered company counts Ticket Green, Eventifier, Masti Tickets and Townscript amongst its key investments in the sector. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which supports special causes to enrich the lives of the less fortunate across India through entertainment-led experiences.