77+ Leading Actors of India Unite with Kuku TV for India’s Biggest Microdrama Social Blitz Celebrating MS Dhoni’s Association with the App

In a first-of-its-kind moment for India’s digital entertainment landscape, Kuku TV, India’s leading premium shorts and drama app, has brought together its leading actors who feature in its microdrama shows for the #DhoniWatchesKukuTV campaign, marking one of the biggest social media blitzes in the category.

The participation of 77 actors is a subtle tribute to Dhoni’s iconic association, while also celebrating the strength and diversity of Kuku TV’s creator ecosystem. The campaign builds on MS Dhoni’s recent investment in Kuku and his onboarding as brand ambassador for Kuku TV , serving as a strong demonstration of the platform’s leadership, vision, and credibility in building premium storytelling from Bharat, for Bharat and the world.

Built on the simple yet compelling insight that because Mahi watches Kuku TV, everyone else does too, the campaign turns this association into a trigger for widespread social conversation.

The campaign features a wide network of television and digital actors including Sudhanshu Pandey, Sharad Malhotra, Karanvir Bohra, Zain Imam, Harshad Arora, Ruslaan Mumtaz, Sana Amin Sheikh, Karan V ohra, Falaq Naaz, Arshi Khan, Gautam Singh Vig, Reyhna Pandit, Himanshu Soni, Sahil Anand,

Aamir Dalvi, Khalid Siddiqui, Ashita Dhawan, Bhumika Gurung, Kartik Malviya, Eshanya Maheshwari, Aarohi Khurana, Rashmi Gupta, among many others.

More importantly, it brings alive a clear consumer promise: users can watch their favorite actors - all at one place. From widely recognized faces to emerging talent, Kuku TV brings together a rich and diverse pool of creators across multiple shows, characters, and storylines. Spanning genres, languages, and

cultural contexts, the platform ensures there is content for every kind of viewer, reflecting its rapidly expanding audience base across the length and breadth of the country.

At the same time, the campaign sends a strong signal to the creator ecosystem. Kuku TV is building a platform where talent at every stage is celebrated - not just by social media follower count, but by craft, enabling creators to reach audiences in a format that they are now moving toward.

For the industry, this moment demonstrates Kuku TV’s creator breadth, depth, and strength. Industry observers see this as a defining moment for microdrama brand-marketing in India. By bringing together such a large and diverse talent base simultaneously, Kuku TV is showcasing its leadership position as a platform shaping the future of storytelling for both creators and users.

With this campaign, Kuku TV sets a new benchmark - not just in scale, but in how platforms can leverage their creator ecosystem to build cultural relevance, industry confidence, and user connection

simultaneously.

About Kuku

Kuku TV is India’s leading premium shorts and drama app, with over 180 million downloads and a rapidly growing library of 5,000+ microdrama shows across 7+ languages. Powered by Kuku’s AI-driven storytelling stack, the platform releases hundreds of new microdramas every month, spanning genres such as romance, drama, action, thriller, comedy, mythological, and AI-led narratives. Each show typically features 45-60 episodes, with every episode around 2 minutes in duration, designed in a vertical format

for seamless, on-the-go viewing - enabling frequent, snackable content consumption anytime, anywhere.

In 2025, Kuku TV witnessed a multi-fold increase in downloads, ranking #1 globally in growth, as

recognized by Sensor Tower.

The platform has also expanded into an AI-powered microdrama slate, introducing original formats across mytho-fantasy, futuristic fiction, and superhero narratives.

Kuku TV is part of Kuku, India’s leading AI-driven premium storytelling platform. Its ecosystem includes Kuku for audiobooks and series, Guru for edutainment, StoRizz for microdramas through micropayments and ads, and Filmy, its recently launched platform for curated movie content.

Kuku is backed by marquee investors including MS Dhoni, Fundamentum, Krafton, Vertex Ventures, Granite Asia, IFC, and other leading global venture capital firms