Header Ads

Zee5 Enters to US Market Priyanka Chopra Joins the Launch ceremony



India’s Largest Content Portfolio OTT Platform Zee5 Officially enters into United States & Canada on June 22nd 2021. Earlier Zee5 has appreciated Success Story in the Key South Asian Market within the weeks of its launches and rapidly expanding its presence in Europe and UK.

Zee5 had tested its beta version in US Market and now they are ready with its official launch with introductory offer priced at USD49.99 annually and USD84 thereafter. All the content of Zee5 will be expose to US Audience including the recent hits like Friends – The Reunion and Radhe – The most wanted bhai.

The US launch will be the final and the largest launch and it will Target 5.4 million of ready userbase along with the US Indians Audience who are keen to enjoy Indian content. The launch ceremony had veterans like Priyanka Chopra Jonas as a special guest.

Talking about the Launch Amit Goenka President, Digital Businesses & Platforms, ZEE Entertainment said, we are delighted to launch Zee5 in United states with our largest content library will be focusing more on the Indian staying in US with deep rooted culture and will keep creating content for this set of userbase. Commenting on the live sports availability on Zee5Amit said, “we will definitely invest in live sports if it makes commercial sense.”

Zee5 aims to gain 350 to 400m Monthly Active Users in next 4-5 Years and 80-100 million Pageviews every day in 4-5 years and there is a great content is being line up it is just that because of Pandemic restrictions there is delay on the announcement of upcoming shows and originals.

Zee5 had seen significant viewership hike in the month of May due to the launch of 2 mega hits, Salman Khan’s Radhe and Friends: The Reunions has seen great spike in subscription numbers and these two pieces of content does well across the platform.

As part of User acquisition Zee5 is also Shutting down content from its YouTube Library to gain exclusivity on Zee5 app their Focus this year is on APP.to gain more users on both AVOD as well as on SVOD Zee5 is running multiple campaigns across the various medium to drive audience on Zee5’s App on both Android and iOS platforms across the devices.

Radhe is the case study for Future, 14m app users in month of May just because 2 piece of content Silence has done good job in early April and Sunflower got rave reviews from critics which will help to gain more viewers. Zee5 has become No1. In IOS and Android for Entertainment app

On the closing note Amit further added, “We never thought having a English content on our platform but friends reunion does it better on our platform I would like to thank all my teams for doing a great work, and I am sure team will continue acting vigorously in future.

 

3 comments:

Powered by Blogger.