Why Harley-Davidson exit from India? Iconic brand bidding farewell to the Indian market

Decade long business has shut now in India for brand Harley-Davidson. Manufacturing and sales operation is shut down as part of global restructuring. Company is Cutting down staff and laying off 70 employees in India. After a decade long business in India, Iconic American motorcycle brand Harley-Davidson has decided to drive out from India. Harley-Davidson has shut down the manufacturing units and sales operations from the India. This is not the good news for Indian motorcycle lover, but the competitor brands will be seek this opportunity to capture the market. As per the announcement this exit is part of a global restructuring strategy. In 2010, Harley-Davidson enters into Indian motorcycle market and in 10 years Harley managed to sold 25,000 units only. Basically, India has considered as non-performing market for brand. This Indian exit decision arises due to low sales volumes. The company has manufactured 236 units and sold 176 units in India in August 2020.Company has reported a